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The (new) Cadillac Database©

1957 Photo Pages
Cadillac

Sales training photos for Cadillac dealers


Return to The (New) Cadillac Database© Index Page
or go back to the Cadillac photo index page to pick another year
or go to the  La Salle photo index page

 

 

The photos on this page are excerpted from Cadillac Sales Training material in the form of "Loop Films", each comprising from 30-50 images in 35mm format.  These were accompanied by a sound track on 33 rpm vinyl records that vary in diameter from 10-16 inches.  I was not able to listen to the commentary on the largest of these records owing to the limitations of my turntable.

This particular series was intended for sales training and you may readily understand the story, in spite of the lack of the sound track, just by looking at the images one after the other.

 

Fr_flag.jpg (801 bytes)
(un résumé en français se trouve en bas de page)

 

 

57sign.jpg (8999 bytes)

57dsgnr.jpg (8345 bytes)
The design studio

57salf.jpg (5021 bytes)    57bkfrst.jpg (4545 bytes)    57salh.jpg (6601 bytes)   
Specific details of exterior and interior styling are shown, like the rear fins (left), the comfortable
and equally safe padding on the front seat back (center), the decorative, wrap-around grilles on the front fenders (right)
as well as the distinctive 1957 wheel covers that are much sought after today by customizers. and low-rider nuts alike

  57sal00.jpg (7307 bytes)    57sala.jpg (8594 bytes)    57salc.jpg (6234 bytes) 
Dealer chats with prospective buyer and shows him and his wife the creature comforts of Cadillac;
many of these presentations included comparative photos of other luxury makes such as the
Lincoln Premiere and Chrysler Imperial (not shown here in order to save time and space)

57salj.jpg (7295 bytes)     57sald.jpg (6329 bytes)    57sale.jpg (7168 bytes)   
Prospective buyer can test for himself the spacious front and rear seats

P57colra.jpg (7458 bytes)

57sali.jpg (8134 bytes)   57salg.jpg (7270 bytes)          
Many of the original loop film slides were in color; unfortunately, the colors have faded through the years,
leaving a predominance of reds and magentas (upper photo), therefore, I have converted them to B&W

 

 

 

 

Fr_flag.jpg (801 bytes)
(résumé en français)

Les photos ci-dessus sont tirées de diapositives en bande, au format 35mm, utilisées pour la formation professionnelle aussi bien des techniciens de la firme que des revendeurs (Dealers).  En l'occurrence elles nous emmènent chez un dealer (revendeur de la marque) qui va montrer à un acheteur potentiel et à son épouse les qualités insoupçonnées des nouvelles Cadillac de l'année ...1957.

Dans la série de ces diapos on compte également quelques vues comparatives mettant en scène des modèles d'autres marque de luxe tels que la Lincoln Premiere et la Chrysler Imperial de la même année.  Je les ai omises par souci de temps et de manque de place.

La projection de ces diapos était faite sur fond sonore.  En effet, lorsque j'ai fait l'acquisition de ces films ils étaient tous accompagnés d'anciens disques enregistrés, en vinyle, censés tourner à 33 tours-minute; leur diamètre varie entre 25 et 45cms.  Imposasible, donc, de lire les plus grands de ces disques sur une platine ordinaire.

 

 

 

Return to The (New) Cadillac Database© Index Page
or go back to the Cadillac photo index page to pick another year
or go to the  La Salle photo index page

 

© 1996, Yann Saunders and the Cadillac-LaSalle Club
[ Background image: 1957 front clip ]