Salle Series 37-50 (L-Head 90° V-8)
Bore : 3 3/8"
Stroke : 4 ½"
Displacement : 322 cu.in.
Compression ratio : 6.25:1
Brake HP : 125 BHP @ 3400 rpm
Wheel bases : 124" and 160" (commercial chassis)
Total units built : 32,000 (Ackerson), 32,005 (Van
Gelderen and another source)
Price range : $995-$1485 (price list dated October 20,
$1095-up (another source)
Introduced : Late Fall 1936
Factory prototype model of
1937 la Salle
Grille ID (left) and typical
instrument panel (right)
All Fisher bodies on 124" wheel base
2-4 passenger, 2-door 5027 Coupe $995/1141/1239
This lovely survivor is (was) part of the Steve
[ Photos: Internet, 1/2008 ]
This lovely survivor hails from New
[Photo: "Finz", magazine of the New Zealand CLC]
The 2-dr Sedan
5-passenger, 2-door 5011 Sedan, 3780lbs $1105/1257/1355
5-passenger, 4-door 5019 Sedan, 3810lbs $1145/1299/1397
Right: a period ad for the same model
Above: a survivor waiting to be restored
2-4 passenger, 2-door 5067
Convertible Coupe, 3715lbs $1175/1331/1428
This La Salle convertible coupe paced the Indianapolis 500 race in 1937; it also
set a new stock car speed record (see below)
The official pace car of the 1937 Indianapolis 500
[ Photo: courtesy Ted Spector ]
5-passenger, 4-door 5049
Convertible Sedan, 3850lbs $1485/1672/1734 [new]
124" bare chassis: $850
160" bare chassis: $925
Easy ID and Principal features:
New, diecast, curved "egg-crate" grille, also more rounded at the top and more
upright, new, elaborate hood ports with six narrow chrome strips, three
chrome chevrons on leading edge of front fenders, "LaS" medallion in center of
front bumper, vertical assembly at front end of hood sides featuring eleven
louver ducts , new Cadillac V-8 engine, gold-colored "V8" symbol at
upper RH side of grille, headlights lowered and moved towards fenders, larger car, more
luxurious interiors, large, trunk storage space, Fisher, "Unisteel, Turret Top"
roof, heavily reinforced X-member frame, split-V windshield, pontoon fenders, cut off at
the rear, streamlined "bullet" tail-lights, independent "Knee-Action"
front suspension, hydraulic brakes, hypoid rear axle, optional fender-mounted spare
wheels, disc wheel covers.
Accessories: Group "B5" (5 trim rings,
flexible steering wheel) $23.18, Group "B6" (as above but 5 trim rings) $24.72,
Group "A5" (4 wheel discs, flexible steering wheel, license frames) $37.60,
Group "A6" (as for A5 but assumed 6 wheel discs) $ ??? [$37.60 in error on price
list ???]. Standard tires: 7.00 x 16 black-walls, Royal or Firestone extra. Whitewalls
$3.50 each extra. Extra charge for RH fender well and metal tire cover (standard on
convertible sedan) $39.14. Color and upholstery options included in price list.
Trivia 1: Again a La Salle was used as a pace car for the
Indianapolis Speedway race
Trivia 2: Ralph De Palma beat the stock car speed record
at Indianapolis on 10.5.1937 in a La Salle convertible coupe averaging more than 82 mph.
N.B. Second price [after slash "/"] is for
6-wheel job; prices include bumpers and guards, spare tire and tube, ornament, electric
clock, air cleaner and [on 6-wheel jobs] 2 metal tires covers.
1 Thanks to Dennis Derion for sending a copy of the price
list and the 1937 Prestige catalog [6/2000]
Unidentified custom model
Custom proposals by Veth,