[ last update: 05.29.2013 ]

The (new) Cadillac Database©

Cadillac and La Salle
Sales Literature

1960 - 1964


Return to The (New) Cadillac Database© Index Page
or select appropriate year from table, below

 

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002

 

 

 

1960

(  ) Fleetwood, Series 62, DeVille and Eldorado, 8 p/cc, 12x12. Cover has three-quarter frontal view photograph of blue Fleetwood Seventy-Five Sedan/Limousine. Twenty-two photographs and photo renderings show the Sixty-Two Coupe, Four- and Six-Window Sedans and Convertible; DeVille Coupe and Four-and Six-Window Sedans; Fleetwood Sixty Special Sedan and Seventy-Five Sedan/Limousine; and Eldorado Biarritz, Seville and Brougham. Includes discussion. Comes with original mailing envelope which says, What Car Lives Here?

(  ) Fleetwood, Series 62, DeVille and Eldorado), 1960: 32 p/cc, 13x14. White linen cover, with rough-cut edge, has embossed title and silver embossed emblem. Full page photo renderings, with inset view of interior and descriptive paragraph, are devoted to Sixty-Two Coupe, Sedans and Convertible; Coupe and Sedan DeVilles, DeVilles; Eldorado Biarritz, Seville and Brougham; and Fleetwood Seventy-Five Sedan/Limousine. Centerfold is a two page three-quarter frontal view of Fleetwood Sixty Special Sedan, with two views of interior. Twelve pages are one-third page photos of people who enjoy the cars. Includes discussion, specifications and list of accessories. Comes with original mailing envelope

(  ) Fleetwood, Series 62, DeVille and Eldorado), A Happy and Rewarding Partnership for You and Cadillac!: 8 p/cc, 12x12. Cover has three-quarter rear view art rendering of red Coupe DeVille. Twenty-two photo renderings show exterior and interior of the Sixty-Two Coupe, Four- and Six-Window Sedans and Convertible; DeVille Coupe and Four- and Six-Window Sedans; Fleetwood Sixty Special Sedan and Seventy-Five Sedan/Limousine; and Eldorado Biarritz, Seville and Brougham. Includes discussion. Comes with original envelope, which says, From the First Exciting Moment . .

(  ) Fleetwood, Series 62, DeVille and Eldorado), Cadillac: 28 p/cc, 9x10. Cover shows side view of front seat of car with white and gray upholstery. Twenty-five photo renderings show exterior and interior of the Sixty-Two Coupe, Four- and Six-Window Sedans and Convertible; Fleetwood Sixty Special Sedan and Seventy-Five Sedan-Limousine; DeVille Coupe and Four- and Six-Window Sedans; and Eldorado Biarritz, Seville and Brougham. Eleven pages show full view of a car across top of page, with view of interior and discussion at bottom. Eleven half pages show the people who drive the cars. Includes specifications.


(  ) Commercial cars catalog Fleetwood Seventy-Five {*** ZTV sent photocopy of cover, 1995, showing Fleetwood 75 limousine with filigree background showing capped chauffeur standing by rear LH fender of same model}.

(  ) Fleetwood Seventy-Five 4-page folder, 8¾ x 11½", all in B&W and blue [submitted by Alden Jewell of Yuba City, CA.]

[ li60_75fldr]

 

(  ) Mailer catalog 1

li60mlr.JPG (4505 bytes)

 

(  ) Mailer catalog 2, entitled What Car Lives Here  [title appears only on covering envelope], 16 pages, photos of various 1960  models

     li60mlr2.jpg (4469 bytes)

       

 

(  ) Illustrated accessories catalog, 5½x8", 16 pp. $25

li60accs.jpg (4275 bytes)

 

(  ) Optional specifications manual

li60opsp.jpg (5941 bytes)

 

(  ) Flat rate schedule (lists time needed and cost for normal repair and maintenance procedures)

li60flrt.jpg (5298 bytes)

 

(  )  Color promotional PC of Sedan de Ville

PC60SDV.JPG (6333 bytes)

 

(  ) Miscellaneous other factory published documentation about the 1960 Cadillac models, all supplied kindly by 1960 Cadillac enthusiast-emeritus, Robert Millian

 li60dlr.jpg (4807 bytes)
Dealer invitational PC        

    li60go1.jpg (8087 bytes)    li60go2.jpg (9024 bytes)
GM product booklet

      li60linc.jpg (3630 bytes)    li60mis2.jpg (4646 bytes)    li60mis3.jpg (3101 bytes)    li60mis4.jpg (5261 bytes)    li60misc1.jpg (4781 bytes)

          li60shop.jpg (4719 bytes)    li60top.jpg (6476 bytes)    li60used.jpg (3681 bytes)

li60gmpr.jpg (4911 bytes)    Li60mis6.jpg (3842 bytes)

 

(  ) Color advertising folder of Miller-Meteor models, opens to 19x34", 7 pages incl. covers; four models shown.

li60mlrx.jpg (10618 bytes)    60mlrAmb.jpg (15284 bytes)

li60mmad.jpg (13095 bytes)
Cover and sample pages from this brochure

 

(  ) Color catalog of Miller Meteor professional coaches on Cadillac chassis, 16½ x5¾", 14 pp. incl. stiff covers.  Illustrations and info show flower car, Landau, Ambulance, and interiors.

    li60mlrx2.jpg (11781 bytes)
li60mlr a b c

 

 

 

 

(  ) Color portfolio of S&S models by Hess & Eisenhardt....

li60ssa.JPG (4200 bytes)    li60ssvi.jpg (4542 bytes)

 

(  ) Superior color sales sheet, Years Ahead, covers Royale ambulance, 12¼ x9¼", printed on only one side.

LI60SU.JPG (7514 bytes)

 

(  )  Eldorado Brougham owner's manual

60ebom.jpg (4662 bytes)    0m60brg.jpg (6964 bytes)
Here is the ultra-rare owner's manual for the 1960 Eldorado Brougham;
the covers are made of gray leather, embossed with the Brougham badge

[ Pages are actually white but show up yellowish with artificial lighting ]

 

 (  ) Annual Dealer's Data Book:

dbook60.jpg (5396 bytes)

 

(  )  Color and upholstery books, color and upholstery selections:

li60uphl.jpg (7417 bytes)    LI60COLR.JPG (4635 bytes)    li60upho.jpg (5024 bytes)    li60clrs.jpg (7770 bytes)

 

1961

 

 

(  ) All-model prestige catalog, 20 p/cc, 12x14". Cover is photograph of gold and maroon brocade fabric. Many color photographs show exterior and interior of the Sixty-Two Coupe, 6-window "62" sedan, Short-Deck 62 sedan, 4-window "62" sedan, Fleetwood 60 Special sedan, "62" Convertible, Coupe de Ville, 6-window Sedan de Ville, 4-window Sedan de Ville,  Eldorado Biarritz, Fleetwood Seventy-Five Sedan & Limousine; ten additional illustrations of art object from various museum collections. Includes discussion, specifications, standard equipment and accessories. Comes with original mailing envelope.



(  ) Same as above but smaller version; no mailing envelope.

(  ) Folder,  8¾ x 4¼".  Inside is a picture of the car and on the back cover a picture of the interior. Alden Jewell

 

) Mailer, color, The Master Touches of Cadillac Quality, 12x12", 10 stiff pp. 10 pp., incl. one fold-out page (original half-color envelope is labeled The Secret of Distinction);

    

 

(  ) Mailer, color, The Master Touches of Cadillac Quality, 12x12", 8 stiff pp. (original half-color envelope is labeled The Secret of Distinction); 10 pp., incl. one fold-out page

    
(Left) The cover envelope; (right) the color catalog

 

 

(  )  Brochure, white cover with light gold date, "V" and crest, entitled Cadillac - Professional Cars and Chassis for 1961, 11x11", 16 pp. including the covers; across pp. 2-3 is a Fleetwood 75 limousine photo in B&W, pp.4-5 show the commercial chassis, p.6 shows chassis details, p.7 the specifications, pp.8-9 have  a large filigree photo of Charles "Chuck" Jordan in the design studio with two craftsmen working on a full size clay model of the 75, on p.9 (right) are four typical styles on the commercial chassis, on pp.0-11 is an artist's  full profile of the 75 limousine, on p.12 the interior of the 75 cars, on p.13 more specifications and illustrated interior dimensions, pp.14-15 show commercial cars undergoing severe tests.  The back cover describes Cadillac Care for Cadillac Cars.  Slight soiling of covers, otherwise excellent.

(  )  Dealer invitation card

 

(  ) 1961 Fisher Body catalog, 27x22 cm, [lf], 12 pp., stiff paper, The Story of Body by Fisher.

    

    

    

(..) Illustrated accessories folder, opens to 15x24.

(..) Styling features of the 1961 models, compared with 1959 Cadillac Cyclone, experimental model

LI61CYCL.JPG (6884 bytes)

 

(..) Commercial cars catalog

li61comm.jpg (3553 bytes)

 

(..) Dealer invitational folder

li61fwod.jpg (8394 bytes)

(  ) Shop manual:

li61shop.jpg (4254 bytes)

 

(  ) An Outline, decribes retail service follow-up program:

Li61misc.jpg (3869 bytes)

 

(  ) Unidentified piece, includes some line drawings of custom designs

custbroc.jpg (5770 bytes)
Special folder on custom designs

 

(  ) Promotional PC [for a hotel, not for the Cadillac !]

Li61pca.jpg (9302 bytes)    Li61pcb.jpg (8780 bytes)

 

(  ) Le Mans custom removable hard-top for 1961-62 Cadillac convertibles; small black and gold folder with a couple of B&W photos

li61mans.jpg (3263 bytes)

 

(  ) Miller-Meteor professional cars

li61mmam.JPG (7646 bytes)

 

(  ) Color catalog of Eureka professional coaches entitled EUREKA - 1961 Professional Cars

li61Eurk.JPG (3399 bytes)    li61Euk2.JPG (9294 bytes)
Cover detail is shown at right
Image courtesy Phantom Coaches™

 

(  ) Superior professional cars portfolio with color folders measuring 9½x13" (opening to 9½x26"), shows Crown Sovereign side service brougham, Sovereign" rear service limousine, Royale combination limousine, Crown Royale side service landaulet {*}.

    

 

(  ) Superior professional cars unique folder entitled 1961 Superior Crown Sovereign., gray lavender cover with purple diamond shape at left, 4 pages, measures 13x9½ [lf], shows Brougham side-service car and rear-service limousine, last page has interior views and descriptions.

 

(  ) S&S professional cars portfolio by Hess & Eisenhardt, includes 3 stiff color plates measuring 11x16", and 3 smaller feature sheets {***}.

(  ) Eureka ambulances and hearses

li61eurk.jpg (5774 bytes)    li61euka.jpg (6109 bytes)

 

1962

(  ) Fleetwood 75 and 60, Eldorado, DeVille and Series 62), A New Dimension in Driving Pleasure at Your Finger Tip: Cadillac Cruise Control: 8 p (single-side printed)/ncf, 4x6. Blue, black and white cover, with black lettering, has cutout circle revealing cruise control feature. One photograph, with discussion

(  ) Prestige color catalog . Comes with tissue paper protective insert page of discussion and original mailing envelope

(  ) Mailer, color, no title, in original envelope.

 

    

 

(  ) Commercial cars catalog Masterwork of the Motoring Age, B&W 4-page folder on Cadillac professional cars for 1962, 9x11½",  cover shows Fleetwood 75 limousine in front of ornate pillared cemetery arch, p.3 illustrates and describes bare chassis, four typical models shown on rear cover {*}

li62comm.jpg (6736 bytes)

(  ) B&W folder on the 1962 models (Dutch language)

 

(  ) Eureka portfolio, includes 3 stiff, glossy color plates, 7x14", showing two hearses and one ambulance.

 

(  )  Eureka professional car item entitled, The Car that Everyone in your Profession Eventually Hopes to Own

li62S&S.JPG (10674 bytes)
Image courtesy Phantom Coaches™

 

(  )  Hess & Eisenhardt "S&S" model folder; note that the illusltrations are reversed (the cars appear to have right-hand drive).

 

(  ) Superior catalog on the Crown Sovereign range of professional cars, side and rear servicing hearses and interior features. Measures 9¾x11¾" closed, 19½x11¾" opened.

LI62CRSV.JPG (9903 bytes)    LI62SU.JPG (7110 bytes)    LI62SUP5.jpg (9323 bytes)    LI62SUCS.JPG (6250 bytes)

 

(  ) Superior original color folder, Royale series, rear servicing landaulet hearse, Coupe de Fleur flower car and interior features. Measures 9¾x11¾" closed, 19½x11¾" opened.

LI62SURO.JPG (9528 bytes)    LI62SUP.JPG (7044 bytes)    LI62SUP5.jpg (9323 bytes)

 

(  ) Superior original color folder, Ambulances on Cadillac Chassis. Includes Rescuer, Super Rescuer and Royale models and features. Measures 9¾x11¾" closed, 19½x11¾" opened.

LI62SUPA.JPG (7811 bytes)    LI62SUA2.JPG (6228 bytes)    LI62SUAM.JPG (6210 bytes)

 

(  ) Folder on custom Le Mans model with removable California top

 

(  ) Accessories catalog

li62acc.jpg (2792 bytes)

 

(  )  Misc. folder

Cat62msc.jpg (4308 bytes)

 

(  )  Shop manual:

li62shop.jpg (4395 bytes)

 

(  )  Master Parts List:

li62MPLS.jpg (3697 bytes)

 

(  )  Specialty folder on the   Le Mans detachable hardtop for convertibles,  5x7½", opens to 10x14, 2-tone "gold" with B&W, made by Le Mans, Inc. P.O. Box 11073, San Diego, CA. The Fiberglas unit weighs 80 lbs and is strong enough to support a light boat and other sports equipment. Designed to fit all 1961-62  GM convertibles; attached by four clamps, it needs no drilling or special fixtures; inner and outer surfaces have the appearance of crushed leather; available in white or black; cost for a Cadillac: $435.

 

1963

(  ) Fleetwood, Series 62, DeVille and Eldorado) 32 p/cc, 12x14. White cover with emblem has photograph of woman holding door of car. Forty-six color photographs and drawings show exterior, interior, engine and chassis of the Sixty-Two Coupe, Four- and Six-Window Sedans and Convertible; Fleetwood Sixty Special Sedan and Seventy-Five Sedan-Limousine; Park Avenue Sedan DeVille; DeVille Coupe and Four- and Six-Window Sedans; and Eldorado Biarritz. Includes discussion, specs and paint colors. Comes with original mailing envelope which says, Portraits of the New 1963 Cadillac

(  ) Fleetwood, Series 62, DeVille and Eldorado, Can a Cadillac Surpass Its Own Great Reputation?: 24 p/cc, 8x9. White cover with emblem has photograph of woman holding door of car. Thirty-seven photographs and drawings show exterior, interior, engine and chassis of the Sixty-Two Coupe, Four- and Six-Window Sedans and Convertible; Fleetwood Sixty Special Sedan and Seventy-Five Sedan-Limousine; Park Avenue Sedan DeVille; DeVille Coupe and Four- and Six-Window Sedans; and Eldorado Biarritz. Includes discussion, specs and colors

(  ) Variation of #B3897. This one is Canadian. I.D. #1492/62.

(  ) Click here to view the contents of the 1963 Cadillac product brochure

li63cat2.jpg (5183 bytes)

 

(  ) Special dealer data booklets including paint and upholstery codes

LIT63.JPG (8892 bytes)

 

(  ) Mailer, color, Why Should a Man buy a Cadillac?, 9x12", 8 stiff pp.

 

(  ) Mailer, color, When you First Drive a 1963 Cadillac, 9x12", 8 stiff pp.

 

(  ) Press kit with 5 photos and descriptive text on new models {***}.

(  ) Miller-Meteor professional cars catalog

li63mm2.JPG (6553 bytes)

 

(  ) Miller-Meteor professional cars catalog #2, white cover with plain black lettering and "MM" logo entitled This is Miller Meteor * Totally New * Classic * Lasting

li63mm.JPG (2840 bytes)
Image courtesy Phantom Coaches™

 

(  ) S&S prestige color catalog on professional cars by Hess & Eisenhardt, 8½x12", 20 pp. plus fly leaves, shows two hearses and one ambulance {***}.

(  ) 1963 Commercial car catalog, 12 pp., 14x11", red covers,  all illustrations in B&W,  title Cadillac Professional and Commercial chassis for 1963 above "V" and crest, pp.2-3 shows three gents chatting, with a Fleetwood 75 limousine in the background, p.4 has a large bird's eye view of the 75 limousine, p.5 has illustrated dimensions and features, pp.6-7 show chassis, chassis features and specifications, p.9 shows four different commercial cars on Cadillac chassis, p.10-11 describes and illustrates ambulances built on the Cadillac commercial chassis {*}.

(  ) Superior for 1963 product portfolio for Superior commercial cars, 10½x9", brown cover with horizontal stripes in burgundy, black and blue, title in gold lettering, portfolio includes four 4-page folders: (a) 42-inch Royale   and 50-inch Rescuer ambulances, (b) Royale Coupe de Fleur, 'Royale combination Limousine and Royale rear servicing Landaulet, (c) Crown Royale side servicing Landaulet and Crown Royale combination Limousine, (d) Crown Sovereign combination Limousine and Crown Sovereign side servicing Brougham. Superb, full-color illustrations {*}

li63supr.jpg (2736 bytes)

 

(  ) Eureka professional cars catalog

li63eurk.jpg (5820 bytes) 

 

1964


(1) Cadillac 1964:  best piece for the year, 9½x12½",  full color, 30 pp. incl. stiff card covers, cover has photograph of couple getting into back seat of car with gray interior. Photos and artist's views of the Sixty-Two series, the De Ville Series and the Fleetwood series, specifications, options and accessories [one mint piece available in original presentation envelope (not the mailing envelope): $80]

li64env.jpg (3042 bytes)    li64prst.JPG (8797 bytes)
[ Part of presentation envelope is seen at left ]


(2) As above, but standard issue (hand-out), 24 p/cc, 8x9". White cover, with black lettering, has photograph of couple getting into back seat of car with gray interior. Fifty-eight photographs and photo renderings show exterior, interior and engine of the Sixty-Two Coupe and Four- and Six-Window Sedans; DeVille Convertible, Coupe and Four- and Six-Window Sedans; and Fleetwood Convertible, Sixty Special Sedan and Seventy-Five Sedan-Limousine. Includes discussion, specifications, options and accessories. Canadian. I.D. #1705.  Click here to view the contents of the 1964 Cadillac product brochure

li64cat.jpg (6946 bytes)

lit64b.jpg (7484 bytes)    lit64c.jpg (4759 bytes)


(3 ) As above, but Canadian issue I.D. #1705

(4) Mailer catalog, photos, More Tempting Than Ever . . . And Just Wait Till You Drive It: 13x9", 8 pp. incl. covers. Fifteen photographs show exterior and interior of the Coupe de Ville and Sedan DeVille and the Eldorado Convertible. Includes discussion [one original available in mint condition: $45].

li64more.jpg (6830 bytes)


(5) Mailer catalog, photos, More T >>>>>

 

  Li64mlr.jpg (8458 bytes)    6460SAD.JPG (12000 bytes)

 

(6) Special, stiff folder, The Cadillac 75 Series,  on Fleetwood sedan and limousine

li6475.jpg (9137 bytes)
Fleetwood Series 75 stiff folder (rare)

 

(  )  Special dealer portfolio and marketing aid

li64dlra.jpg (3139 bytes)    li64dlrd.jpg (4624 bytes)

li64dlrb.jpg (5158 bytes)    li64dlrc.jpg (6280 bytes)

 

(  ) "How to fit a Cadillac into any Budget", catalog folder, 4 pp., approx. 7.25"x11", unfolded, 2 folds; covers the affordability of Cadillac motor cars; picture;

[ 64budget...]

 

 

li64mm.jpg (6206 bytes)    li64mm2.jpg (7332 bytes)

 

 

(  ) Miller-Meteor profession al cars, entitled Miller Meteor - Pacesetter of your profession {***}.

li64m&m.jpg (2276 bytes)

 

(  ) Superior professional cars, Sovereign series, 4 pp. catalog/folder, opens to 9x22" {***}.

li64susv.JPG (7644 bytes)

 

( ) Superior professional cars, Crown Royale series, catalog/folder, opens to 9x22" {***}.

LI64SUHR.JPG (5604 bytes)

 

( ) S&S professional cars catalog from Hess & Eisenhardt, huge, spiral-bound, 12x17", three models illustrated {***}.

li64sup2.jpg (6657 bytes)

 

(  ) Superior ambulances {***}.

li64sup.jpg (7007 bytes)

 

(  )  Annual shop manual

lit64sm.jpg (3923 bytes)

 

(  )  Automatic Level Control booklet, 6x9",   4 pp., non-color catalog. Four drawings illustrate how Cadillac's automatic leveling feature maintains your riding comfort whatever load your Cadillac is carrying.

LI64LEVL.JPG (4857 bytes)

 

    
(  ) Dealer invitation card, Eldorado, 4x7", 4 pp., full color folder. Cover is three-quarter front view [photo] of golden Eldorado convertible with a white interior.

 

 

 

Return to The (New) Cadillac Database© Index Page
or select appropriate year from table, below

 

Preamble 1902-1904 1905-1909 1910-1914 1915-1919 1920-1924 1925-1929
1930-1934 1935-1939 1940-1945 1946-1949 1950-1954 1955-1959 1960-1964
1965-1969 1970-1974 1975-1979 1980-1984 1985-1989 1990-1994 1995-2002


© 1996, Yann Saunders and the Cadillac-La Salle Club, Inc.
[Background image: Montage of  Cadillac catalog, ad,  photo]